Brain Johnson is Liver King’s real name. He’s a well-known figure in weightlifting and health who is known for eating raw meat and supporting a simple way of life. He got most of his money by putting it into traditional health brands, new supplement companies, and real estate.
We will talk about Liver King’s business, investments, real estate, endorsements, and net worth in this piece.
How Much Is Liver King Net Worth In 2023?
As per the sources, In 2023, Liver King said that he was worth $310 million. His estimated illiquid net worth, on the other hand, is closer to $12 million if he owns all of his properties fully and the businesses are worth what they’re worth. He also revealed that the wellness businesses he runs and his brand bring in $100 million a year.
How Did Brian Johnson Turn into The Liver King?
Bryan Johnson was born on April 7, 1977, in San Antonio, Texas. Not much is known about Liver King’s childhood other than the fact that he was picked on very badly at school. In 2000, he got his bachelor’s degree in applied science in biology from Texas Tech University. Johnson dropped out of medical school and got a job at a drug company after going to Texas Tech University.
Johnson had been a gym rat and fitness fanatic all his life, but his well-paying job in pharmaceuticals let him do more expensive sports like snowboarding. He met Barbara, who would become his Liver Queen while shredding hills. But he did all of these things a long time before he became the Instagram Liver King.
How did Liver King Make His Money?
After getting married to Liver Queen Barbara Johnson, Liver King and his wife started a vertically integrated dental practice that they later sold. When the Johnsons left their successful dental practice, they went into full-time sales of nutritional products and political work.
It was around this time that Brian’s wife, Liver Queen, backed his ancestral way of life. This was the start of Liver King’s career as a muscular shirtless influencer.
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“Ancestral Living,” a way of life-based on the habits of our earliest ancestors, is what these businesses are based on. This includes following a paleo diet that only includes raw meat, bone marrow, and animal liver, and pushing the body to its limits.
Brain Johnson gets most of his money from companies and endorsements on social media. Around 2022, Johnson gained a lot of fans on social media in the United States. He had millions of people following him on all of his accounts.
Johnson gets new followers when he talks about what he eats and how he works out. His ancestral lifestyle supplement business is where most of Liver King’s net worth comes from. On top of that, he gets money as a bodybuilder through sponsorship deals and brand endorsements, which he promotes on social media.
In the past few years, Johnson’s wealth has grown by a huge amount. In 2022, Liver King’s yearly income will be about the same as his net worth in 2018.
What does Liver King do with his money?
People may not like Liver King because he eats liver and goes around without a shirt, but he sure knows what he’s talking about.
If Brain Johnson owns his real estate outright, then the Liver King’s net worth is around $12 million based on public information.
Liver King owns four vitamin brands that make more than $1 million a year for each one. He also says he is working on 10 to 12 projects that no one knows about.
Liver King and his wife used to run a Texas-based dental office together called Dentiq Dentistry before they got involved with supplement startups and government work. They each put half of the initial $500,000 into the business, and they later sold it for an unknown amount.
Barbara Liver Queen is a dentist, which makes her a great fit for the job. Liver King started as a small-scale dentist office, but over time he grew the business to offer more orthodontic and dental services. After selling Dentiq in 2010, they moved on to other business projects.
Johnson’s main business is the Ancestral lifestyle brand, which sells supplements made from animal parts, mostly protein powders. It says that the way we eat now keeps us from living the full life we were meant to live. Public estimates say that ancestral vitamins bring in between $1 million and $10 million a year.
With about 175,000 unique users a month, an average order size of $80 (the price of two supplements), and a conversion rate of 2% (a conservative guess), the website brings in about $3 million to $4 million a year. Getting things from Amazon could bring in an extra $24 million a year.
Liver King claims to be the founder and seems to have the most shares. A profit margin of 38% on vitamins means that the company probably makes a profit of $380,000 to $3 million.
Based on a very low estimate of the company’s income and ownership, Johnson’s share of the business is worth about $1 million.
Liver King’s other companies
Liver King is a vitamin mogul who runs Heart and Soil, The Fittest, and the Medicine Man plant company, among others. With about $5 million in sales, Heart and Soil makes weight loss supplements. The Fittest, on the other hand, makes less than $5 million in sales and makes supplements for strength.
Taking medicine With Mark Vorderbruggen as a partner, Man is a mushroom-based product that has made about $1 million in its first year of business. Because Liver King probably only has a small stake in these businesses, his shares are thought to be worth a lot less than Ancestral’s.
Bryan Johnson and his family live in Austin, Texas, in a Spanish-style home that is 8,300 square feet. Zillow says that homes like these are worth an average of $7 million. It’s not clear if he owns the house or how much he paid for it.
There is a pool, sauna, and hot shower at the house. Based on the tour, it doesn’t look as fancy as the $7 million homes and more like the $4 million homes on Zillow, so let’s say his home is worth about $4 million.
Liver Ranch is near Austin, Texas, and has a pool, a pond, and room for cows and hens. Liver King has a ranch on this land with two houses, a barn, and at least three cows.
Our best guess is that each needs about an acre, so Liver King’s land is between six and ten acres. The prices of homes that fit this description run from $500,000 to $1 million. We can guess that it’s worth about $1 million since it has a sauna, steam room, and pool.
How has Liver King investment portfolio performed?
It’s hard to get a clear picture of how much Liver King returned because most of his assets are in private companies and only a few are in homes.
Because Liver King owns a lot of real estate, it has done better in the past, both in the short and long run. As of 2022, the Case-Shiller U.S. home price index showed that residential real estate was the best-performing asset type. Residential real estate usually does better than farms, gold, and the S&P.
EquityMultiple makes it very easy to put money into real estate. Accredited investors can buy business properties and make passive income with as little as $5,000.
The way Liver King spends his money is different from that of Kevin O’Leary or Shaq O’Neil, but he makes the most of it by doing what he loves.
Liver King, also known as Brian Johnson, has built a multifaceted empire in the realms of health, fitness, and business. From his ancestral lifestyle brand to diverse supplement startups and real estate ventures, Johnson’s financial success reflects his strategic investments and commitment to a unique, wellness-focused way of life, culminating in an estimated net worth of $310 million in 2023.